AI has been a massive game changer and probably forced you, I would imagine, to kind of evolve the way you do things because of it.

Yeah.

So what was interesting with AI was when it first came out.

So first of all, I really like it.

And I'll kind of share a bit about how I'm making it work and how I'm advising my clients, customers to make it work.

When it first came out, it was the old, I remember someone going, oh, look, I created a marketing strategy using chat GPT.

And part of me just thinks, well, why the heck are you here listening to my stuff? But I thought, don't be grumpy.

What do you think about that?