Um, so, uh, actually just kind of in some of the material that I found about you, uh, you've talked about becoming a visible authority instead of a hidden helper, right? Um, can you just kind of explain what that means in practice?

That you are the person that anyone in your industry or client base, your niche that you serve, thinks of whenever they need your services, that you are the person that they go to for expert advice.

You're the person that they have to read that blog every single week or month or whatever it is, that they actually look forward to your newsletter landing in their inbox because they know that it's going to be amazing insights and great advice.

Um, they're the person who, you know, purchases your book pre-launch.

Uh, if, if that's, h- whatever method you wanna do for this.

I know some people love showing up on video, and some people hate it.

Some people are writers, and some people are not.

Um, in your experience, how do you think confidence and visibility impacts perceived credibility?

But you work with a lot of smaller private practice, and, and what do you think is the disconnect? Why do you think that they're not getting, they're not getting it that you actually have to sell the reason why someone should work at your practice over this other practice? Like, what data, what stats, or what narrative that we have to show them that it actually, this is something you need to do?

Um, private practice, especially in healthcare, is under a lot of pressure when it comes to their debt load.

It's a lot more expensive to become a, a clinician nowadays, whether that's a dentist or a doctor or whatever it is.

The, the debt is significantly more.

Um-Plus the debt for purchasing a practice can be significantly more depending on where you're at.

And I feel like they're, they're making a lot of decisions based on fear.

You know, they don't have the PE money, they don't have the, the massive funds that corporate tends to, and so they make a lot more of the fear-based decisions.

[laughs]