Can I just get Kara to get, tell us, um, a younger person's view about, uh, our conversation so far? Kara.

Well, I mean, I, just to piggyback on, on what everyone's saying here, we've long seen forms of pornography normalizing violence against women as entertainment, and that there are so many studies within our own research that we've seen that show that that has real-life consequences and soci- societal consequences.

But I think there's an additional element here to also bring up, which is that algorithms now favor extreme content.

So that helps further push this exploitative material into the mainstream.

So we see not only the swelling of extreme content on sites, but also even if you click on it once, you're gonna keep getting inundated with that content over and over again in a way that you would have previously not seen before because of how algorithms work with engagement, right? And so that sort of voyeuristic material that we're seeing pop up on websites that would have been popping up on websites that were previously in the dark web are now on mainstream sites glorifying this abusive behavior both then off and online, and it's a problem.

It's a problem that we see because they have real-life consequences.

Just to underline both Gabby and Helena's points here that this is, this is something that, that we see happening across all aspects of society.

Are they too big and powerful, Cara?