well, I love the

10X goal first.

I mean, so like two different things here.

I love the 10X goal for you.

And I see that, you know, just the ripple effect of impact that happens.

And when I think about, I mean, it's always been for me, you know, I'm 17 years into my business and it's always been for me is about the impact that we can create, the ripple effect of it.

You know, so it's like the people that I get to help, the people you get to help, you know, and it just ripple, the ripple effect that goes beyond that is so powerful.

creating a movement and making a movement.

What did that look like?

Well, it started, I mean, it started as something more formal where I was actually, I had a survey.

I had people could either, they could choose either to do the survey or they could do a call with me, you know, 15, 20 minute call.

And so that's where it started.

And, you know, simultaneously, I'm doing my podcast every week.

I'm having conversations with people.

I'm, you know, bringing people into rooms.

What does it actually look like for somebody who wants to grow their business without constantly feeling exhausted or on?

I'm excited.

Okay.

Okay.

So my first stage was 20 years ago when I was back in the corporate world still.

And my boss walked into my office.

He says, I need you to fly to Houston next week and give a talk to the women of oil and gas.

I was in the oil and gas software industry.

And how do you do that? What do you mean by that?

But when did that come to preeminence and kind of what you're talking about? Well, I think

marketing is really shifting right now.

And it's like, if you go back to a lot of traditional marketing and I'm a traditional marketer, I mean, that was where I grew up is in the world of traditional marketing.

And even as I stepped into the world of entrepreneurship, there's a lot of bro marketing that's out there.

That is a lot of, you know, like, you know, kind of the hustle, it's the funnels, it's the, you know, And my feeling was that that was shifting.

And I never got excited about funnels ever.

I mean, I never was like, oh God, I want to go build funnels.

Worksheets and everything for people to figure out their