What are, what can be your thoughts on that?

There are businesses that are creating tools left, right, and center for coffee shops to, and other hospitality businesses, to gather the insights that will give them data, but the data can only, I think, take you so far.

You have to be in your shops.

You have to be talking to your customers.

You have to be observing your customers' behaviors.

You know, when they walk into your shop, are they gliding past the cold case, or are they stopping and they're looking at what your offer is? Or if they're stopping and looking, what are they grabbing for most frequently? You know, when they're coming up to the counter and you have pastries on offer, are they attaching that pastry or are you wasting those at the end of every day? When they're talking to your, to your team member, do they understand the ordering process, or are they even using your menu boards, or are they just sort of confused at what's going on? You know, you need to understand what you've designed and how your customer is behaving in that environment so that you can understand what's working, and then what sort of needs to, to be tailored or fixed.

And w- the easiest thing to do is just talk to your customer.

And then probably communicating a change as well.