And

the next project was how to launch a skincare line for a celebrity in Hollywood kind of a thing.

So just amazing range of things, all related to market share and market development.

Fell in love with this idea of marketing, which I'd never...

even imagined that I would be a marketer.

I had this really bad connotation of marketers as really fluffy talkers kind of a thing.

I really loved the science behind marketing and realized, oh, there's actually something here.

Like who are like the two, three people who have really helped shape your career overall?