in the right realm,

right? So yeah, it actually, so in high school, I did an internship just like a day long internship in marketing.

Loved it.

Started college.

My original major was marketing.

And I took marketing 101, hated it.

Looking back, I know why now.

Obviously, I think, you know, what you're tapping into, and I know you're not the only one, but I think what you're particularly speaking to, and we're going to get more into this, is that it's not about just Christmas or their birthday or things like that, but trying to really be more intentional about the gifting strategy, which love to have you expand on some of the elements of what you do with this.

And I think, too, one thing that's kind of like sparking thoughts here is when you're doing this with a lot of thought you know we're talking about it becomes a strategy i would love to hear from you and your experience and the clients that you've worked with what are some like realistic expectations people can expect if they do a strategic thoughtful approachable gifting versus the swag slop brand and merchandise like what are some of the returns that you've seen

The most immediate return, and we'll get into some that are more measurable here in a moment, but the most immediate return is going to be a deepened relationship, immediately deepened.

There are a lot of directions that can go from there.

My biggest thing is how do you turn gifting into something that's measurable? In marketing, gifting seems to be the only thing that we don't measure, the same as every other tool and tactic.

How do you turn that to become something measurable? That's where you see what the returns are going to be.

For example, if your objective is to drive referrals, you want to have a measurable goal.

So you want to increase referrals by X number or X percent by X date.

It's such a cool thing to talk about.