Yeah.

And it's interesting, like we're talking a lot about podcasts and I also did want to say like, it's kind of the new marketing tool at the moment.

And it's a great tool if you are looking to, um, do some kind of marketing or PR because you're getting like a 40 minute conversation with their audience they've already built their audience and it's giving the like the listeners a chance to experience you and trust you and I feel like it's way more valuable than scrolling through a 10 second 15 second reel on Instagram and so that's why I think you're seeing these like big shift in PR towards podcasts the same also with Substack a little bit people are wanting some longer form content and then the good thing about podcasts as well is that like it doesn't end just at the 40 minute interview or the hour interview it's also what you do afterwards you can pull content for like months and months for LinkedIn like I think Gary Vee is saying now you've got to post I think it's like eight times a day on each platform maybe even more than that and I'm like how who has the time to do that but podcasts are a great way you can get so much content for like LinkedIn newsletters you can grab the quotes um and just connecting with someone that's already built an audience is so invaluable and it's a way to grow your list faster and so that's why I think I'm harping on a lot at the moment I think I've created a guide like seven powers of the podcast I can't remember what I did I've been creating a lot of things but I always say to business owners like let's just try and get you on at least one podcast so it can springboard you because I think as well people look at a website and they want to see some kind of media logo on there i know it's a little bit old school but i know when i look at like trying to find a personal trainer or something if i go to a website and i'm like oh she's been featured on my body grained or she's been featured on this podcast oh she must be credible i don't even have to check like her credentials because i'm borrowing the trust from that audience i'm like okay i'm gonna buy her five hundred dollar course to lose weight that i'll never ever start like you know i

But what if it isn't a good copy? Like what if you can use it all to your advantage?

yeah exactly and i would just i mean it's just it's it's moments like that like i think you you really have to spend an hour just diving deep um into your background your story and i find um yeah like what are those moments that you overcame something or you know what happened in your life to make you choose what you do now because i feel like that choice to change careers or do something different there was a pivotal moment that maybe you did that like I mean for me what's coming up at the moment is like you know I'm 47 now but I'm feeling like almost like I'm going through a midlife crisis and I'm like what what is this like I sat down one morning I was looking online there was all the symptoms there and I was like no one tells you about these feelings and so I feel like this moment now instead of looking at what's wrong with me I'm like oh I might actually like start an Instagram account because I think it could be funny like a eat pray love slash Bridget Jones about what I'm going through and like I'm dabbling here and there like I met a lady the other day that does um She's a psychotherapist but she uses tarot cards and she's invented this thing called dream therapy.

So I was like, oh, wouldn't it be funny if I'm like bouncing from an astrologer to a dream and just documenting it along the way? So I feel like there's kind of a pivotal moment or a restless feeling that changes everything.

something for you or changes your course.

So in terms of like diving deep into your story, I think it's just, you've got to get quiet.