What exactly is it? Is it GMB profile management? How can agencies get kind of collaborative with you guys? Like w- w- how does it all work?

Yeah, sure.

So the company's name is Merchant, um, and the main product that we offer is called Page.

And the way that I would look at Page if I was a GHL agency, and this is because we have tons of GHL agencies that, that work with both of us, um, is that your foot in the door offer is typically something in the GHL platform, whether it's, like, review activation or CRM or any of the other, like, awesome things that GHL offers.

Uh, and then Page comes in as that premium ticket upsell that you can charge, you know, 500 or $800 a month to the client for, um, and it's a local marketing platform.

And, you know, we started with just, at the time it was Google My Business, now Google Business Profile.

At the time, it was just something to optimize a Google profile.

Um, what, what's the outlook of AI for what you guys are doing the, in the, on the GMB side?

What's your number two?

The favorite part of what I do is I get to work with so many people that are either in the beginning phase of their agency and they just got their first client.

Now they're trying to like fulfill it all.

Or they're trying to start the agency.

And the number one mistake that I hear all the time from the most number of people of everything you could possibly think of is like worrying about the details that don't matter.

Like when you're just getting started, I'm not a lawyer, but I would not... set up my LLC first.

I wouldn't spend three months making sure my website is perfect.

So whatever customer journey you've gone through personally, locally, break it down, find out how you can improve it, and then make a video about it.

How did you start Merchant and what were you doing before that?

My story is pretty similar to a lot of our now partners.

I was working full time for someone else and wasn't very fulfilled.

So I started thinking like, how can I provide value out there on my own? And it started off kind of thinking like, how can I help other people give local marketing tools or services to their customers? Because You know, I was working full time for someone else, so I couldn't really focus on selling during business hours.

So I always knew that whatever it was I created, I would need partners to really do the day to day sales and drive it forward.

And so I landed on reputation management software to start with white label, you know, citation management, review management.

And that works well for about two years.

So what else are you seeing that's working in terms of the offer and the initial pitch to actually get that person on the phone and get them to pay for their first month?