If that's a transfer of IP when I start to give a company an AI model that's capable of doing some of the things that I can do.

Yeah, another good question.

I think there is a few things there worth, a lot there worth addressing, actually.

So on the fact that you can have technology now imitate what we do, just that in and of itself is groundbreaking.

And I think all of us are still trying to get our heads just around that that's capable.

What's interesting with technology and with AI when it comes to, let's say, content creation, As good as it is now, it's still looking at your past body of work.

It's still being trained on things that you've done.

It's like having a diary and, well, recent news on how bad that could be, right? Right.

What would be, you have a strategy, right? Like, and I don't know if you can talk about that, but I'm a little curious about, and I think for listeners who, we're both lawyers, who have no idea what happens, is there a way you can touch on what are the things you would want to look at

It's absolutely right.

So first of all, I'll break it down in two ways.

So you're absolutely right that we're in a world now where I love this term brand identity because I think it recognizes the fact that we're past the world.

We're just worrying about a tagline, slogan or trademark or relying on what I'll call one layer of protection, right? A publicity that layer actually doesn't apply to a lot of people.

What does apply, though, is multilayered strategies.

So you asked about a framework or a strategy to deal with that.

What me worry, right? They also need to be concerned in the age of AI, too.