Justin Montgomery
Founder of ProCourse Start; former ER nurse practitioner who built an 8-figure continuing education course business and now teaches professionals how to monetize their expertise through online courses.
3
APPEARANCES
3
PODCASTS
Aug 17, 2026
Seth GreenHOST
Talk to me about the online education journey where you were launching the elite nurse practitioner program.
Justin MontgomeryGUEST
So, um, so I took my, you know, my, my skills, my knowledge, my information.
Justin MontgomeryGUEST
I said, "Okay, how can I leverage this?" So I, uh, I started a blog, basically.
Seth GreenHOST
... "I'm gonna take this to yet another level, and I'm gonna teach other people how to do the same thing?"
Justin MontgomeryGUEST
Um, well, to let everyone know, first off, uh, I am a nurse practitioner, so I'm not a chiropractor, but, uh, what I teach is applicable to really any kind of medical professionals.
Justin MontgomeryGUEST
It doesn't really matter, uh, what type you are, but it's, uh, very specific to chiropractors.
Justin MontgomeryGUEST
So as a nurse practitioner, I owned, uh, a couple practices myself, uh, mostly men's health, wellness-type practices.
14 MINS LATER
Robert FreemanHOST
So, uh, I'm guessing that you would say you should have some idea where you want this thing to go as opposed to just, "Oh, hey, I think I'll try this and see what happens." Or no?
Don WilliamsHOST
If somebody was thinking about doing a course, but they had zero audience, should they just pass or should they go ahead and try and build a course?
Justin MontgomeryGUEST
So the way I teach people, the model that I teach is that Your goal is to build an audience first before you really start selling a course.
Justin MontgomeryGUEST
But most continuing education course businesses specifically, and really course businesses in general, most of the ones that succeed have a very large audience of people that actually enjoy their content.
Justin MontgomeryGUEST
And so the first course business that I started was called the Elite Nurse Practitioner.
10 MINS LATER
Don WilliamsHOST
What do you think, in your opinion, should most entrepreneurs in or out of CE, in or out of licensed professions, stop trying to scale their business and just go teach what they know?