How do you see that sort of evolving?

I was just thinking about this question.

Last night, I was watching a video and Google had a big announcement yesterday about Android 17.

And a big part of course, anything that's Google related is Gemini.

And in their video, they showed an example of somebody you know, walking up to a poster, I think on the street in New York, and it was for a concert.

Use Gemini, use their Android phone to take a picture of the poster.

And Gemini is interacting with them.

How do you see this evolving and what's the impact on retail here?

Was there anything in reading Daredevil that surprised you at this caliber of writing, and is there anything that's happened after di- divulging so much into these characters that has affected your view of comics or art?

I, uh ...

It's ...

Look, it would be ridiculous to say that comics, you know, haven't been dark until Born Again came around or something like that.

Of course, there's so much, uh, plumbing of the, the more disturbing corners of the human condition that's happened since forever.

But I think, uh, reading Frank Miller's Born Again gives us a lot of license to tell incredibly specifically dark story because Matt is so tortured, and everybody around it is so tortured.

Um, and, and obviously we have an enormous amount of influences outside of Miller's Born Again, but, um, but I think, you know, since that's the namesake of the show, uh, for us it's just the, um, the deep complexity of what goes beyond, you know, a baddie of the week and into-

Mm-hmm, mm-hmm.

That's cool.

Trying to like justify little tiny ways to actually make your found footage movie into a real movie, that, that was-

But I can do kind of s- more simple stuff, and I kind of, I have a, a concept of how things work.

So did you cast a magician to play this or an actor just to perform magic?