Do you feel like that's the differentiator between you and the other publications in the industry?

I think that, that encapsulates a lot of it.

Another thing that we do, because there's news to be, uh, to be talked about, so we do some standalone stories, but again, trying to reach that busy advisor or busy executive, we do a lot of roundups.

So you're gonna find most of our news items are covered through roundups.

We do have the standalone stories, of course, but most of what we do is gonna be the top 12 stories for like for the month in wealth tech, for the month in investments, and then every week we have one that focuses on M&A deals, on promotions, et cetera.

And what, what we're trying to do there is encapsulate what people need.

If you're a busy executive, you needn't have a chance to go look at the website several times.

So if a financial advisor or a firm is listening to this and they're saying to themselves, "I really wanna get in Wealth Solutions Report," are there certain steps that they need to take, certain things that you wanna see in the pitch? Um, do you need to like meet them in advance? What's, what's the trick to getting in there?