And that money will help pay for the very existence of whatever TV broadcasters we're talking about.

If you look at the majority of hours viewed, particularly in the broadcast TV landscape and increasingly on streamers as they have diversified into reality TV over the past, you know, five, seven years, you'll see that actually the majority of hours watched are coming out of that kind of genre.

And that fundamentally is why it has survived so long.

And I think, look, we're all just playing a little bit in sort of extremes of truth, right? There's an element of truth to the idea that reality TV is pulpy nonsense and some people like to blow that up to be the whole thing and there's definitely an element of truth to the idea that reality tv has this place to reflect who we are on screen but maybe i'm blowing that up bigger than it is juliet has another great point about what some reality formats were able to deliver for broadcasters that almost nothing else could

The thing that reality has always brought, or certainly during the boom days of which there are various eras, is that consistency of audience.

Fundamentally, that's why you do multi-night reality is that you know you are going to have a large scale audience turning up night after night, week after week.

That means you can monetize that audience because you can sell it into your advertisers ahead of time.

The people will turn up, so you'll be able to deliver those ratings.