When did the shop open? How did the co-op structure come about? Then maybe dive a little deeper into how that works.

So when we started, we opened our doors in 2016.

So this is our 10th year in business.

Happy anniversary.

Yes, thank you.

We have all sorts of fabulous plans for a big party in October, which will be our official 10-year anniversary date.

And the origins are three locals who felt that given that the pandemic The previous indie bookstore downtown had closed in 2012.

So what was it like for you personally? I mean, did you just learn on your feet or how did you become acclimated to it?

... or is more of a clinician, like in smaller practice versus a, a system wide approach?

approach?I'll walk you through an example in oncology.

So again, you know, it's impossible for physicians, providers to keep up with all of the guidelines, all of the evidence.

We're working right now in non-small cell lung cancer, which is one of the few tumor types where there's an approved liquid biopsy that helps actually pick which treatment is gonna be effective.

It matches the mutation to the drug.

But again, it's also new.

Physicians are treating many different tumor types.

As you guys start seeing into next year, right, we're going to the last quarter and going to the next year, what's the bigger picture for next year that you're hoping to achieve?