So tell us a little bit about how I mean, let's just go back to your origin story of how did you first get into speaking because you have so much business experience? When did you first step on stage and being like, I like this, I want want to do more of

this.

It's very interesting.

So through all the journeys that I had in pharmaceutical, there was one moment of time where the work that I was doing was ending.

And they said, how do you feel about creating a university of medical affairs in one of my jobs? And I was doing communications.

I was really focused on website design and helping internal brands get their name out in these big companies.

One of the companies was Novartis.

He's

Can you please tell our global audience a little bit more about yourself, a little bit about the work you do and the clients that you help?

Yeah.

So I'm going to tell a quick story.

Four months before my father passed away, he left me his life story to finish.

And in fact, I got an email that said, Ennio's book.

And I called my father up and I said, dad, what the heck am I supposed to do with this thing? And he's like, Julie, you will figure it out.

You will figure out what to do with my life story.

Time comes back to them.

What do you think about that? I

think it's...

It goes back to whatever the culture of the organization is and the leadership.

If the leader is doing that, then it's going to be okay for the people that they work with to do that.

So I think it's probably a case-by-case basis.

Ryan, a lot of the people that I'm working right now with are small business owners, so they get to decide what they want to do.

Right.

And

Yeah.

Golden hours are the time where you have the most energy to do the things you least want to do.

Love.

Okay, so the least...

The thing that you want to do the least is what we're going to do in the golden hours.

And in the golden hours, I'm going to make sure that you have those...

And a lot of times that's lead generation kind of stuff that you do in your golden hours.

It's really powerful.

Tell me about this gentleman and Tell me what inspired you the most when you watch back videos and stuff of your father.

Well, my father began his journey in Italy.

He was born 1938.

And during the war, so World War II, he was a young boy.

And so what happened is his family was a bit hungry.

They were starving.

They didn't really have enough food.

like, what am I