How do you think about each platform differently?

That's a good question because there are agencies that create content specifically for each platform.

We create content and post it.

We cast a wide net and post the same content on all of the major platforms, like you said, Instagram, Facebook.

LinkedIn, and TikTok.

And the reason we do it that way is because as small business owners, you don't have enough money to pay me to create individual content for each platform.

And you as creators on your own don't have time to create enough content for each of the platforms.

What do you typically tell them to overcome that so that they can be authentically themselves?

What is this? And can you break that down in a way that attorneys can actually apply it?

Yeah.

Well, let's first take a step back, and I wanna say that whether you're an attorney or whatever other job or service or product that you have, the most important thing to know about social media is that we are trying to build relationships with our followers or our potential followers, with our, and our referral network, like, all these people.

We're building relationships.

So in order to do that, one of the things that I think is most important to marketing is your branding.

And in social media or anything, your website, anything in particularly, there's, there's certain messaging that we create, but the most important thing are those four Ps.

So your purpose is your why.

Of course we did