But let me ask you to kinda describe a little bit about, um, what you, what our discussion is today, which is kind of born out of a TED Talk that you did.

Right.

Sure.

Um, so here, so here's the thing I think is-- sums it up.

So I was talking to one of my investors, and I was telling him about the TED Talk, and he said, "You're talking about grief.

I thought you'd be talking about money." [both chuckling] And I, and I realized that for, for me, the work that I've done over the years has all been really very human.

And whether we're entrepreneurs, executives, uh, small business people, and those are the people that I know the best as well in terms of my work life, um, it, it is really difficult to navigate life, and I think it's difficult to access joy if we don't really understand how to access and process grief.

How do you deal with this? How do you help, how do you help someone get through that?