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Julie Fiorini

Julie Fiorini

General Manager, Donor Services & Brand Marketing at CanadaHelps; expert in fundraising, donor engagement, and Canadian philanthropy trends

Jun 23, 2026

20:47
Here's Julie Fiorini to explain.
20:50
As we know, there's major intergenerational wealth transfer underway.
20:56
We've heard about it.
20:57
It's happening.
20:58
So we know that that's definitely a factor.
21:01
At the same time, though, younger donors, everything we're hearing about how they prioritize their giving behavior, we are seeing that they are increasingly values-driven and thinking longer term about their impact.
21:18
What is surprising about this research is that the stereotype about planned giving is changing because it was always seen as something that was relegated to the older, wealthier donors, only something that they would think about.

11 MINS LATER

32:34
Here's Julie Fiorini to explain.

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