But, uh, if you flip it on the other end, is there anything that is surprising in terms of very slow to, to the market, and how does that play out with engagement around MRC?

Yeah, absolutely.

We still have MRC members in our community that are big, giant companies that are like, "Oh, AI is a fad, it's gonna go away." So they're not even necessarily, other than reading the headlines, paying attention or making any investments.

So I think there's an entire spectrum.

There's a lot of questions around the security around it, so more conservative companies definitely aren't embracing it and giving their employees free rein to do whatever they want.

[chuckles] Where other companies that are maybe smaller and more tech-savvy are doing a lot.

You know, we see some of our members-- I love Spotify.

But i- if we talk a little bit more closer to payments, what, what kind of stories have companies shared in terms of how actual work have changed or things they have changed as a company in the payments teams or the broader set of people that are touching payments that you have heard?