So when you're looking through all of these things, was there something specific that you were looking for? Or you explained to us how you obviously took the negatives and addressed those objections, but did you use any of the positive stuff for an email? And were you telling any stories around that? Or were you just like, hey, this is awesome, buy it?

Oh, yeah.

I mean, some of my emails were designed to almost like argue a point and other emails were very story driven.

I mostly use positive testimonials because there were so freaking many of them.

It was just like it was insane.

I've just never seen so much.

social proof so quickly.

Same one.