So I will ask you to kick off with number one, please.

Sure thing.

So the first article that I wanted to talk about or bring up, and this is in the local flavor, is Sterling Sky's state of local SEO report.

And the core thesis of SEO isn't dying.

It's just customer behavior.

Consumer behavior is just kind of shifting.

And big players like Google are forcing that shift a little bit.

Tell us, Julian, tell us something else.