... accountable to those definitions of trust, to doing the right thing even when it's hard?

Yeah.

Well, in a good way, especially like we have, uh, a lot of listening systems, like small group and, you know, big quantitative, and I think you see them quickly in those trusted communities.

And, you know, gosh, the, one of the audiences I love the most, Seth, is the developer audience 'cause they're so darn hard.

And, uh, you know, you can't buy 'em, you gotta earn 'em.

And I think our developer community is one of the best at telling us really quickly when we haven't earned trust, uh, and when we have, right? They'll, they'll do it both ways.

But I, to me, there's those kind of canary in a coal mine, uh, folks that can tell you very quickly.

Yeah

Is that something that you see as changing? Do we need to sort of start over, maybe, when it comes to bringing AI into business?

I do think there's been waves I've watched recently.

right? And obviously we're a very early adopter of all things AI.

And what we did in the very beginning when it emerged, and it's also innovating fast, right? So it's a fast moving place, but we started in a logical place, which is, you know, let's talk about a website.

I run the Amazon website and create a lot of pages, publish a lot of content.

And that's always been a human kind of process.

And now we started saying, let's use to help us make sure that the page looks great, it's on brand, it has the right messaging.

I want to switch gears a little bit and ask, why do you think there are so few women in leadership positions in Silicon Valley? And what can be done to change that?

Are your customers actually seeing ROI or are these all just sort of pilot projects that they're just playing with the technology right now?

But we've definitely seen the kind of ways people call it the pilot purgatory, right? And I think that's why we made the learnings we've had, again, that we've been able to watch, learn, pivot with QuickSuite.

But getting it up and started is like zero friction, right? So as a user, You already have your data set up to the extent your organizations put that in place, but you can also just immediately bring in, again, your documents, your access to BI dashboards, even the information sitting in Snowflake.

The user can get moving very quickly, which can get you out of just I'm stuck in pilot and I'm actually can use it in a real-world way.

These tools get access to all the business data.

You're not just trying to work around it, which is usually the problem of getting ROI.

So again, just within my own organization, we now run every marketing review using QuickSuite because then a team can pull everything together instantly.

But as you're talking to customers, I mean, what is the biggest challenge that they have or what is the biggest factor that is preventing them from spending more on AI right now?