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Julia Matthews

Founder and CEO of Two Islands, a New Zealand health and wellness brand specializing in evidence-based supplements and nutrition products.

Jul 6, 2026

2:50
in terms of the market size, what are you focusing on? Are you heading for tier one cities? How are you approaching it?
2:58
Yes, so we're positioned as a premium brand, similar to as we are in New Zealand, definitely focused on females, so all the products are formulated specifically for females.
3:10
Age range, 25 to 45, although we are looking into products that are for older consumers, longevity, cognition, cellular health products.
3:20
We sell largely on Douyin, so Chinese TikTok.
3:24
That's where about 96% of our sales are.
3:27
And I think the trend is going towards that more short term, short form content.
3:33
We do a lot of live streaming.

21 MINS LATER

24:06
you're thinking of relocating?

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