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Julia Matthews
Founder and CEO of Two Islands, a New Zealand health and wellness brand specializing in evidence-based supplements and nutrition products.
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Jul 6, 2026
China's slowdown: what's next for NZ business
2:50

Simon ShepherdHOST
in terms of the market size, what are you focusing on? Are you heading for tier one cities? How are you approaching it?
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2:58Julia MatthewsGUEST
Yes, so we're positioned as a premium brand, similar to as we are in New Zealand, definitely focused on females, so all the products are formulated specifically for females.
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3:10Julia MatthewsGUEST
Age range, 25 to 45, although we are looking into products that are for older consumers, longevity, cognition, cellular health products.
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3:27Julia MatthewsGUEST
And I think the trend is going towards that more short term, short form content.
21 MINS LATER