Um, give us a quick GPS of kind of where you've been, uh, in terms of, uh, your career and, uh, where, you know, how that's led to where you are now from an innovation standpoint.

Yes.

Um, thank you.

Thanks for giving me the opportunity to share that story.

I, I have a bit of a, a not very linear career.

Um, started in...

Well, I studied sports management when I was still living in Germany, and so obviously I always had that passion for sports, um, and the management behind it.

... how does automation work within, you know, a 300-person small business at most, right? What does that look like, and, um, how does just kind of your perspective and lens, um, how has it changed as sports is constantly changing really faster than ever?