Yeah.

Yeah.

So there are a couple different ways this is beneficial for smaller businesses.

So yeah, one is, I mean, people are searching really specific things.

And the way that AI works that's a little bit different from Google is Google will rank individual pages.

So anytime I'm sure you've used Google, you've seen like whatever you've searched.

So if it's interior designer in Philadelphia, you see 10 results on the first page and they each link to one page.

But you are a big advocate to treat Pinterest as a search engine, right? So tell my 2015 self, why does Pinterest still matter in 2026 and who should and shouldn't be there right now?

How intrusive is it?

Yeah, so the nice thing about as a user seeing Pinterest ads is that a lot of times the ads are related to something that you're searching on Pinterest.

So if you go to Pinterest and you're searching for kitchen table, you're not going to get a lot of ads for cars or gardening or something that's not related to what you're actually searching for.

Sometimes that might happen based on the previous searches that you've done, but Usually, it's aligned with what you're searching for.

As a business, that's a really great way to fit your ads into what people are searching for already.

It's a really good way to get more traffic.

And then one thing that I like about Pinterest ads that I don't see anywhere else is that people can actually save the ads because they are integrated just naturally as pins are.

If you were a photo lab or someone who is producing wall decor or things like that, what would you recommend to somebody? Would you be showing customer results? Would you be showing like how-tos? Would you be showing a variety of those things? Is it okay to mix and match those? What's the strategy for something like that?

So just talk a little bit about that.

Yeah, so AI is kind of like shifting the way people are searching.

So people are, I mean, people are still using Google SEO is not dead.

It's not going anywhere.

But people are using like Chachi Beauty, Gemini Perplexity for different types of searches.

So they want, you know, when they want like a recipe or something like that.

they're not just going to ChatGPT and searching for like, you know, brownie recipe.

Is there anything else? I mean, so there are lots

So can you tell us a little bit about why blogs can be helpful? And also, how often should therapists blog if they are looking to start seeing some traction with SEO?

Yeah.

So blogging can be really helpful.

Similar to why you would have multiple pages on your website, you can target different types of keywords.

So blog posts that are on different topics that you're an expert in.

They can also be more, like, informational keywords.

So if someone isn't necessarily sure if they're ready for a marriage counselor, but they're like, "We're having these problems in our relationship.

How can someone track their SEO progress? And also, why should we track our SEO progress?

And then the other question, speaking of boards, do you have any tips when it comes to like the setup of how, like, should I have 15 boards? Should I have two? Like, what's the, what are your thoughts on that? Yeah.

Yeah, so I would have at least 10 to start with.

Make sure that all of the boards that you have are boards that you're able to put content to.

So if you have a board on closet organization, but then you don't actually have any like photos or blog posts related to closet organization, then I wouldn't have that right away.

Yeah, so I wouldn't have too many boards.

It kind of depends on like how many different categories for like your blog posts or products or topics that you write about.

what makes sense.

It

... for their client to make sure that we're optimizing for AI search?

Mm-hmm.

So there are some technical things that can be helpful, so schema markup is, it's something that's beneficial for SEO, but even more so for AI search because...

I know that sounds like technical jargon, [laughs] but basically it's just telling Google or these AI platforms what type of content it is, and again, kind of giving that quick information.

You can also add information like the author of the blog post.

So it's just some kind of, like, code on the back end that you can add.

Most website platforms, it's pretty easy to, you know, kind of set up.

... with AI, specifically with brand and web designers?