If you've just walked out of The Matrix for the first time, entered that world, and come out, you're gonna be hooked into that, 'cause you know exactly what he was trying to say.

Yeah.

Yeah, and I think it's really interesting, because I think the...

So I think that the, the way that cinema works is, you know, it's very commercial, it's ver- it's seen as very commercial, and it's seen as entertainment.

But I would say it's cultur- culture shaping.

Um, and so when you've got that kind of, y- you know, you've got that narrative, and people behind, who are pushing these films out are, you know, they don't necessarily care about the cultural impact.

They see a slate for the year, and then they think, "Well, okay, well, this one's gonna make money.

Mm.