What allows you to kind of look with fresh eyes at some of these systems and what were you able to do because you are new to your roles that you think others previously might have been constrained by legacy or sort of this is the way we've always done things?

Judy, do you want to start? Sure.

So my background is in media, but on the strategy and business side, I was at PBS.

I launched PBS Kids.

I was head of audience strategy.

I was vice president of marketing at Politico.

And I think what I brought that was unique to this situation is... a real business sense of looking at these stations like a business.

I think a failure on our part would be if we don't clearly help our audience and our donors understand why we're in a partnership and then demonstrate that in some manner.