Now Judith, knowing that your remit and role extends well beyond affiliate marketing, how does affiliate fit into the marketing mix, um, and really into the other channels that you're responsible for?

So a little bit about my role.

I really touch all aspects of marketing, really truly integrated, from media to retail marketing to affiliate, PR, collaborations, and really just making sure that Wacoal is top of mind when she is considering her intimates, and even also when she's not thinking about her intimates, getting her to think about that purchase decision.

When, you know, when you think about the marketing funnel, for a long time it was this like cone, and you had awareness at the top and consideration in the middle and conversion at the bottom, and it's really changed.

It's kind of more like a little bit of a maze because she's discovering brands and considering, like those touch points are happening in multiple different places.

... within this program and this channel.

Mm-hmm.

Yep, absolutely.