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Juansi Vivo

Cycling industry expert, strategic advisor and commentator who has worked with brands including Cannondale, Orbea and BMC; writes the "Between Words and Wheels" Substack and appears on The Business of Cycling podcast.

Oct 3, 2026

The Business of Cycling

The Business of Cycling

What Happened To Rapha? An Industry Expert & Brand Strategist Break It Down

Oct 3 · 32m

WyattHOST
3:52
And I don't know, where do you want to start? What's kind of your first impressions on what's happening over there?
Juansi VivoGUEST
3:59
Well, right now, it's all full of red flags.
Juansi VivoGUEST
4:07
Wherever you look at, it's full of really alarms going off big time.
Juansi VivoGUEST
4:14
The numbers you just mentioned, I think it's nine years in a row with losses, if I'm correct.
Juansi VivoGUEST
4:22
That's a huge red flag.
Juansi VivoGUEST
4:23
But then again, for example, the fact that they've had three different CEOs in the last three years or so, that's another big red flag.
Juansi VivoGUEST
4:32
I mean, no matter how much, in this case, Fran has tried to sugarcoat why she left and how is she living things.
WyattHOST
6:41
I think they bought it for too much.

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