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Juan Baron

Juan Baron

Juan Baron is Head of International & Global Accounts at Decentriq, a Zurich-based data collaboration platform, focused on privacy-first advertising and data clean rooms.

Sep 22, 2026

Modern Marketing + Measurement

Modern Marketing + Measurement

Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq

Sep 22 · 20m

BeckyHOST
1:24
So can you give me an overview of Decentric and what you do there?
Juan Baron
Juan BaronGUEST
1:29
Decentric is a data collaboration platform.
Juan Baron
Juan BaronGUEST
1:32
We're based in Zurich in Switzerland.
Juan Baron
Juan BaronGUEST
1:35
So we are the true Switzerland of data collaboration, neutral, independent, private and secure.
Juan Baron
Juan BaronGUEST
1:43
But we've been in the market since the end of, basically a pandemic baby.
Juan Baron
Juan BaronGUEST
1:47
Founded in the end of 2019, but really operational in 2020.
Juan Baron
Juan BaronGUEST
1:53
We are still a very young company, but we support large enterprises around the world to do privacy and data collaboration.
BeckyHOST
2:17
What's changed over the last year that's made companies stop testing AI and start actually using it and building around it?

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