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JP Nerbonne

Leadership and executive coach and founder of TOC Culture Consulting; bestselling author of The Culture Captain and The Culture System.

Aug 18, 2026

4:36
What are some things that you suggest to help them with that?
4:39
Yeah.
4:39
Well, I mean, very few athletes that we coach will ever have the strong sense of self that the Steph Curry and the Tim Duncans of the world.
4:46
Right? You even hear stories about Popovich, you know, taken Tim, and he has this strong sense of self as he enters the NBA at 22, right? Curry's, by all accounts, strong idea of who he is.
4:58
Now, that doesn't mean it hasn't evolved over time.
5:00
But more s- so athletes are probably on, uh, on the other side of the spectrum.
5:04
Even like the Tom Bradys.

6 MINS LATER

11:20
How do you help players hold others accountable without the others feeling that they're just bossy or trying to create conflict?

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