Skip to main content
Jozef Youssef

Jozef Youssef

Multisensory chef and founder of Kitchen Theory; researcher in cross-modal flavor perception and gastrophysics.

Jun 29, 2026

3:58
Who is Charles and what did he say that night that really stayed with you?
4:03
Yeah, I remember actually very clearly.
4:04
So it was in 2011 and I, you know, taking the night off a shift, which isn't easy in the world of hospitality to go to this seminar.
4:16
So Professor Spence is a experimental psychologist.
4:19
He's head of the cross-modal lab at Oxford University.
4:22
And for many, many years, he has researched how the senses work, not just in isolation, but how they work in a cross-modal sense, how they come together.
4:30
And he's a foodie and has worked with many chefs before I'd met him.

8 MINS LATER

12:24
So what's a finding from your research that most people would find super surprising?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.