Mm.

And what I've found actually in the last, um, probably the last... actually since COVID, so probably in the last two, three years, those two worlds, to your point, have really started colliding and there's-- It, uh...

I can be in the studio on any other day or, um, at some point or on the road, uh, traveling for work but be very conscious of what I was working on and, and doing a lot of writing or a lot of thinking.

And there also came this point where they started to, I guess, merge into each other, that at work I do a lot of, um, a lot of podcasts through work.

I do a lot of social media activity.

Um, I, in, in my job with Australian Retirement Trust, I'm an educator-

We pretty much were.

Um, in what other world, in what other space would you find that two people almost randomly cross paths and, you know...