I think like the.

I think the crux of it is we've experienced in the past, we've had consultants that have come in, they've looked at P&L, they've asked a few questions, they've given some advice and they leave you to your own means.

Or you notice that your sales process isn't quite as solid as it can be.

So you get sales trainer come in, they come in for a couple of days and You learn some new bits and 80% of that knowledge is then lost as the day-to-day flows by.

And we saw a gap there.

And I think particularly with our experience in the industry puts us in a really fortunate position.

The IP that we've been able to learn across multiple functions has been so valuable and And I think that's what's enabled us to look at how we can create a more embedded go-to-market partnership model.

We are pushing for version one tomorrow and we're going to do everything we can to bring that to life.