What was the purpose behind it? How did it kind of all come together?

When Sean and I decided to create Family Fund and Founder Community, we decided to build a fund that we always wish we had as founders.

And part of that is building this LP community of incredible founders and CEOs and retailers and strategics and investment bankers and thought leaders in the space that can help these founders build their businesses.

And so this ecosystem approach was very important to us.

And then what we realized is we can't invest in every brand.

We can't have every founder and family office in our fund, but what we really are deeply passionate about is building the consumer ecosystem, paying it forward and helping a lot of others.

So we said, honestly, like about three years ago, we were planning our AGM, which was our family fund to bring together all of our portfolio companies and our investors.

We want people to really,