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Josh Shaw

Founder and Executive Chairman of MISSION (Mission Athletecare) and Operating Partner at Topspin Consumer Partners; previously co-founded Student Advantage and GoSMILE.

Oct 13, 2026

19:52
Mm-hmm
19:52
... or state in your life.
19:53
And I had two at the moment in 2007 that I was looking at.
19:58
And the idea for Mission, frankly, being one of them, was Nike, Under Armour, Adidas really focus their time, energy, and resource on the bread and butter of footwear and apparel.
20:08
That's their business.
20:10
And what that does is it results in them licensing out the rights to their brand for accessories.
20:16
So think mouth guards or shin guards or the smaller form soft goods, hard goods that they're not making their money on or not making the bulk of their money on.

8 MINS LATER

28:51
So tell me, first of all, how did you get connected to Topspin after deciding to hang up your cleats? Talk to us a little bit about that, and then I really wanna talk through, for the executives listening, like, what type of advice would you have? But before that, just give us a little bit of an intro into, like, how you made your transition.

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