That's what I love about you

guys.

Yeah, well, I don't think you can afford to sit on anything these days.

I mean, by the very nature of technology and the internet, the world has got smaller in terms of accessibility to a much wider array of things.

and knowledge but with that comes a huge amount of disinformation as well and if our customers or salon professionals are looking into that world lots of shiny bells and whistles look lovely but do they have any provenance and you're right buying a piece of equipment for the right reasons that you want to enhance results and your reputation with your clients and provide your clients with quicker or faster or better treatments that's all very well it's when it doesn't go quite right or and whether that's education whether that's the equipment itself whether that's knowing how to promote it whether that's actually finding out if there's a market for it we quite often find when we get introduced to clients we may have done a bit of marketing they might have liked something that we've done and they might have a perception of what they would like to put that into their clinic.

But the first thing that we do is let's just do a discovery call first and see if there's a demand for this treatment.

I think, and I say it often, I think that phrase supply and demand was probably written by somebody that was maybe dyslexic.

What does that mean?