Skip to main content

Josh Shaner

Founder and Chief Architect of Braive, a Houston-based revenue operations firm, and podcast guest on revenue readiness for capital funding.

Sep 29, 2026

3:11
What are some of the most common revenue leaks business owners don't realize they have? And how can those leaks eventually show up in their cash flow?
3:20
Yeah, that's a great question.
3:22
And over the last couple of years, Brave has been able to uncover roughly six to eight major holes within most businesses' revenue systems.
3:32
And not every business has all eight, right? Some of them have two or three.
3:35
Others have 20 because of their industry or vertical.
3:39
But really, the most common ones start at the digital front door.
3:43
Oftentimes... uh site speed is one of the bigger ones right and it's one of the ones that are often ignored but if a business owner actually went out and looked at their website and timed how long it took to load on a mobile device for example you know you'd be surprised at how long it takes to to load and oftentimes your your leads are going to just jump off based on the fact that it takes too long to load and not only that but you know on the websites you are typically Collecting leads through forms.

28 MINS LATER

32:30
What are the first three things you would tell them to do now to strengthen their revenue operations before they ever submit their funding application?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.