And there's like there's even like tools that can help you with that.

This rule I really like because it's something that founders can implement like tonight, to be honest with you.

But essentially what we see in the market is that the apps that can command a premium valuation are actually charging premium prices.

The cheapest path to $30 million of ARR is actually fewer payers at higher prices because this means less spent on user acquisition.

You need less people in total, but you can actually charge higher prices.

The interesting point here that I think should be a real key takeaway for people listening is before ChatGPT came around, the maximum people were kind of willing to spend on their consumer apps was maybe 60 bucks a year.

That was kind of the benchmark.

And so you're saying Calm is the more premium?