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Josh O'Kane

Globe and Mail reporter covering the business of arts and culture in Canada, and author of Sideways: The City Google Couldn't Buy

Oct 6, 2026

2:52
Mm-hmm
2:52
... became subject to a 50% tariff, much like so many other goods that are currently being affected by this, this trade dispute.
2:59
Um, and artists are now sort of facing much sort of heavier paperwork.
3:03
They're getting questions, uh, from some of the gallerists that I've spoken with at the border as to what the origin of certain pieces of art might be.
3:11
And, uh, it's just become significantly more difficult, uh, to, to get art over the border.
3:15
And even if, even if a work of art isn't necessarily made in Canada, I, I spoke with a gallerist who had a Henry Moore sculpture.
3:23
Sc- Henry Moore was British.
7:17
Mm-hmm.
Cheryl SutherlandHOST
2:15
So Josh, we've seen examples where AI is used to make realistic-looking photos or videos, uh, but when we're talking about using AI to make music, like, how does, how does that work and, and what are people actually doing, and what does it sound like?
2:29
So as has been debated over the last three years, like when you sort of generate something with AI, it is sort of taking little bits and pieces of whatever it's been scraped for the large language model often, and it is sort of recombining it into what you have asked for.
2:43
So when you're looking at AI music, you're looking at music that has sort of taken bits of music that have been scraped by the model, and you are listening to a recombined version based on however good the service is that has been used to make the song.
2:58
So as an example, when I was working on this story, I decided to just set a prompt into the, uh, service Suno, which has recently signed a licensing agreement with Warner Music, one of the big three major record labels.
3:13
Uh, and I put in a prompt to say, "Could you make a song that sounds like Gordon Lightfoot that's about eating 100,000 pies?"
Cheryl SutherlandHOST
6:40
So how does this music end up on streaming services like Spotify or Apple Music?
6:46
So someone just goes and they find a distributor, or they try on their own to upload this music.
6:52
Sometimes they do it on their own.
Cheryl SutherlandHOST
2:32
So Josh, we've seen examples where AI is used to make realistic-looking photos or videos, uh, but when we're talking about using AI to make music, like, how does, how does that work, and, and what are people actually doing, and what does it sound like?
2:46
So as has been debated over the last three years, like, when you sort of generate something with AI, it is sort of taking little bits and pieces of whatever it's been scraped for the large language model often, and it is sort of recombining it into what you have asked for.
3:00
So when you're looking at AI music, you're looking at music that has sort of taken bits of music that have been scraped by the model, and you are listening to a recombined version based on however good the service is that has been used to make the song.
3:15
So as an example, when I was working on this story, I decided to just set a prompt into the, uh, service Suno, which has recently signed a licensing agreement with Warner Music, one of the big three major m- record labels.
3:30
Uh, and I put in a prompt to say, "Could you make a song that sounds like Gordon Lightfoot that's about eating 100,000 pies?"

15 MINS LATER

Cheryl SutherlandHOST
18:22
I mean, we talked about money a little bit already, but how do musicians feel about that part of it? Like, are they concerned about what this means for pay?
18:28
pay?There's so many different ways that you could look at that.
18:32
I mean, there-- you could look at the fact that more AI-generated music on streaming platforms, which is the predominant way that music is listened to outside of, say, TikTok or YouTube, and if more and more AI stuff gets on there, that's just they're crowding out songs that were written and recorded by human beings.

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