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Josh Latimer

Josh Latimer

Serial entrepreneur (ex-JPMorgan banker) who built and sold multiple companies including Birds Beware window cleaning; creator of the FRAP profit method and co-founder of Service Moxie/SendJim.

Oct 9, 2026

2:35
[laughs]
2:36
Um, you know, I've been involved in software and education and we've built and sold a lot of companies.
2:41
But if we go way back to the beginning, it was me delivering pizza, living in a trailer park, married to my high school, uh, sweetheart, Ashley.
2:50
Now, we've been married 24 years now.
2:51
We have five kids, and we've trauma bonded.
2:54
[laughs] That, that's what we call it.
2:55
Like, if you're married and you have a business, high five, right? Marriage is hard all by itself.

6 MINS LATER

8:40
Mm.
28:37
What happened with all that? Is that the business you're in now?
28:40
No.
28:40
That was a, that was a, a business I sold to a huge CRM, and it did a lot more revenue than that.
28:45
What happened was, is we started a coaching program for primarily like pressure cleaner and window cleaner people in the beginning.
28:54
I had no idea the demand for this.
28:57
We, I was really early.
28:58
You know, I, I've been really blessed to be like a couple years early on several of my things, including my direct mail automation app that I penciled out in 2012, okay? Like, it, we just were early, and so in our space of home services, there was no formal mastermind or coaching programs or anything.

52 MINS LATER

80:59
Yeah.

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