So what are some common operational breakdowns that you run into out there?

That's a great question.

What I think I'll do is I'll start from the very beginning of when a lead comes in and is captured.

So obviously marketing does their thing, grabs the attention, brings the lead in, the individual raises their hand and gives information.

So marketing did their job.

Perfect.

Now it's where the system takes over and that's usually where things start to break.

What are some other kind of groundbreaking ways that you've seen clients or even you yourself have started helping people work more outside of the CRM, but still make it back into the CRM.