But how do you help a client uncover how they actually experienced the last market decline?

First of all, a lot of those clients have to remember when that was.

Right.

To play into your hand of... a lot of strength um i believe and for good or bad that if an advisor based on today being 2026 does not show you how 2008 was then you should run because that's really the last bear big hit market now i know covid uh can can be construed as that but in reality covid was a um without being flippant, a very easy trade for most active managers, and a lot of money was made during that time.

You can go back to when the U.S. got Moody's cut the debt from AAA down.

That was a little bit there.

If you were able to pivot to bonds, it made sense.

Like what, what was that his? Cause I think that's an interesting history and I'm not saying I'm not, I don't want you to share this under the guise of every advisor should go and do this, but I think it's an important understanding of how you guys evolved your thought pattern and you know, why, why your business shifted.