your honesty.

But the things that they supposedly care about are what we do every single day, public relations and content.

Getting authoritative content out into authoritative places is supposedly what will win in the LLMs.

So we're doing a couple of things.

One is we do use, we've started doing LLM visibility for clients.

It's still early stages, and we're very upfront saying this may be worthless.

This might just be a shiny object that we're dazzled by for a little while, but ultimately doesn't really move the needle, but we're trying it.

But I want to know, what is your thought leadership philosophy?

I think John Tortorella has every reason to be fired up on the Vegas bench.

Yeah, no call on the ice for the goal.

It was waved off immediately.

Then it was a Toronto replay.

It wasn't a torts initiation.

So they looked at it.

It took a long time.

Maybe it reverts to the over tonight.