is,

yeah.

It's definitely the Wild West and evolution of AEO is coming about much like we saw shifts and changes with SEO.

There were a lot of principles that went into better tuning and ranking that we saw with SEO and different principles are being applied now with AEO.

And as you had indicated earlier, it's really around looking at how you're showing up for the LLMs and being able to give them the right context so that they're able to crawl your site and really understand in a very fast way who your brand is and what information you're serving.

If the agent's truly working on the consumer's behalf, you would think that they want to make sure they present themselves properly.

And if you think about infrastructure as well, when you're viewing essentially the bot version of your site and it's stripped back, no images, it's compressed exponentially, the amount of traffic the hit is going to take on your infrastructure is exponentially lower than if you were serving up a higher resolution, higher fidelity page.