Skip to main content

Josh Herland

Josh Herlan is the founder and CEO of Future U Financial, an advice-only financial planning firm in Tulsa, Oklahoma, and a former advisor at Merrill Lynch and Morgan Stanley.

Aug 31, 2026

22:03
Anything that resonates with you on that?
22:06
Uh, you know, whenever I started, I've been with two major firms and I worked, you know, my mentor would get to the office at four 30 in the morning and leave at five or six at night.
22:15
And then I would try to do the same thing and still go to a dinner or cocktail hour.
22:18
And it was exhausting to do that for four years.
22:21
Um, but whenever you, you start one of those big firms, not many people worked that hard at 20 years into the firm.
22:26
And so it's hard to find that culture to represent, replicate, uh, because once you get established, that's the reason you work hard, right? So you can, have someone else do the grinding.
22:36
So I think there's definitely some grinding you have to do when you first start out that people miss, right? Yeah.

11 MINS LATER

33:46
Do you think that schools and society really, unless you specifically seek it out, why do we not teach younger people financial literacy?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.