Just jump right in.

Yeah.

And so, look, strategically, David is a CEO and a strategist, and so the strategy that he was pursuing and why he was interested in me was integration.

So, uh, they'd bought Clemenger, and that was mostly a digital purchase, like it was their online team they were interested in, and it...

Online's difficult for an ad agency.

Anything but making advertising is difficult for an ad agency [laughs] I reckon.

I dunno.

I hope you don't mind, but I've gotta ask, given your family connection with David, and as CEO, he would have had some say or knowledge of the fact that you were being let go at kwp, how, how are things there with that relationship?