So can you unpack that? What are you deliberately not claiming that others are trying to claim?

Yeah, I guess I wouldn't characterize it as being narrower per se at all, actually.

I think that we see... everyone is excited about AI, the transformative potential of AI is obvious.

But whereas really all the other players in the market are talking about kind of point applications of AI.

The first one, obviously, you know, co-pilot services search, like just let's face it.

I mean, finding, you know, the information you want within the PLM ecosystem of data is complex.

So semantic search, advanced search, natural language analytics, huge kind of step forward.

exposed AI