How difficult is this to do?

I come from a sales background, so it's actually pretty easy when you can be honest with customers and sell them great products at great prices, knowing that they're going to be happy at the end of it.

That just makes my job that much easier.

It's not like people don't know who you are.

Oh, it's great when people come in and, you know, they see, you know, they say Reliable's donated to this or they've donated to that.

It's great knowing that we're a big part of the community and that helps with our clientele big time.